This news brought a range of emotion from fans of the series most were excited to see a new license holder, and were confident that Mattel could handle the job. Kenner, and later Hasbro (after the acquisition of Kenner), had been the license holder since the inception of the line in 1993. Mattel’s license rights for the “Jurassic World” franchise include action figures, play-sets, vehicles, games, plushes, role-play, preschool, and activity toys for all movies in the franchise. was granted the license from NBCUniversal to manufacture toys for the blockbuster hit film Jurassic World.
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